the Final Click x Modstrøm A/S

Success Story

the Final Click x Modstrøm

One of Denmark’s largest energy companies

Results

+300 Sales/mo

We generate over 300 digital sales per month through our digital marketing efforts.

-33% Fall in CPL

is what we have lowered their price for a qualified lead to their sales department through paid social lead generation.

+200% Budget

is what we have increased their digital marketing budget with. We spend a high six-figure sum daily across digital media.

Goals & Challenges

Modstrøm A/S is among Denmark’s largest energy companies with over 150 sellers in their team. Modstrøm A/S aimed to simplify their entire digital buying journey, from the website and sign-up flows to digital marketing efforts, lead tracking, and brand positioning.

In collaboration with Modstrøm, their entire digital presence was reassessed with a greater focus on generating sustainable leads. The goal was simple: to combine Performance Marketing initiatives with Performance Branding initiatives.

From a heightened focus on Trustpilot (from 2.7 to 4.0 stars) to a creative narrative about using energy for what truly matters.

The result hasn’t just been a flow of digital sign-ups equivalent to 5 full-time sellers; they’ve also gained over 6,000 followers on Instagram, increased their intake of qualified solar panel and heat pump leads for their energy optimization department, while CPL has decreased by 32% on average.

In conjunction with their TV2 campaign, their brand position has shifted (according to a YouGov analysis) by 1.5% in the market.

The solution:

A simplified customer journey with performance branding initiatives

A simplified sign up flow

Creating subscription customers 100% digitally has never been harder. It requires transparency, simplicity, a fantastic tracking setup, and a well-crafted retention/Winback stream via email and paid social. The solution was a complete restructuring of the above, removing unnecessary noise and reducing multiple touchpoints, while still telling the most important Unique Selling Points (USPs) and case stories throughout the customer journey.

Server-side tracking setup 

After onboarding with Modstrøm, we quickly discovered gaps in their tracking setup that their previous agency hadn’t focused on. Through Google Tag Manager and their IT department, we established a robust server-side tracking flow, storing data in local storage. The result has been significantly lower CPL prices and a better understanding of where the budget should be most effectively allocated.

Concept creation in pre- and post customer journey

A selection of Modstrøm initiatives:

Branding x Hardcore conversions

A good compelling narrative through extensive content shoots and hardcore performance marketing via Google Ads, YouTube, Email, and Meta.

Tracking Setup

UGC content, creator content, and a quick iPhone picture of the bat turned out to be the best-performing creatives due to the raw, authentic feeling they convey.