Email Marketing

More segments, more emails, more on the bottom line

Whether it’s eCommerce, B2B, lead generation, or subscriptions, email marketing plays a crucial role in any business. With data, we maximize customer lifetime value and cultivate loyal customers through a segmented email journey.

We are Email Marketing partners for market-leading companies

Your customers receive a tailored email experience

Our results with this approach

+3 mio

is how many email subscribers we make monthly for our clients across various platforms.

22,4%

of our clients’ revenue comes from email marketing or up qualification.

3,1x

is our average increase in repeat buyers for our clients through segmented email marketing.
Customer Journey x Email Marketing

Why we rarely let Email Marketing stand alone

For us, your email marketing is more than just a single channel. It is the link between the rest of your digital marketing strategy. We set up automatic triggers based on your customers’ behavior on landing pages, from ads, and lead magnets. We turn your email marketing into a genuine CDP platform (Customer Data Platform).

When discussing Email marketing, there’s often ‘only’ focus on newsletters, individual automation flows, and some pop-ups. For us, email marketing is part of a larger ecosystem. An ecosystem that requires maintenance in building your email list, but also cleanup, so your technical email setup always stays sharp.

We take on your entire Email strategy with lead generation, A/B testing, creative development, strategic planning, and execution – full service. With the help of synergy from paid social platforms, we generate interest, while through technical Google advertising, we capture ready-to-buy customers with high conversion rates. Through the combination of push and pull marketing, we build an automated sales machine for loyalty and retention via email marketing, while optimizing your conversion rates through conversion optimization on your website and in your digital strategy.

It all starts with a concrete content plan, tailored to your brand’s story to create an irresistible offer for your customers.

Not just newsletters

What can you experience with email marketing?

Our approach to email marketing ensures that you communicate directly and effectively with your customers. From informative newsletters to precisely targeted automated campaign emails, tailored to where your customer is in the decision-making process.

Through retention marketing, we not only help strengthen your brand and create long-lasting relationships (customer clubs and loyalty programs), but we also create a genuine sales engine, which for our clients on average accounts for 22.4% of their total online revenue. A machine that we build and maintain so that you can sit back and relax.

Whether you want leads or direct sales, email marketing can help build a data foundation for your online business while warming up, qualifying, and even upselling your existing customers for greater profit per customer.

Don’t I just spam my leads?

With our approach to email marketing, you won’t be spamming your customers, and there are three good reasons for it:
Hyper-segmentation: Using data from your customers’ behavior, we build powerful triggers that allow us to segment your customers into smaller groups resembling them. We not only use that data to create tailored emails but also to form target audiences and hypotheses for our paid marketing and the overall customer journey.
Personalization: Your customers receive a tailored experience based on their consumer behavior, resulting in a lower entry barrier and a higher qualification process. Fundamentally important in both B2B and B2C. We thus tailor your ideal customer avatar.
Customer Loyalty Benefits: We specialize in creating long-lasting relationships between brands and their customers through tailored loyalty programs and referral initiatives to increase engagement and enhance lifetime value.

Selected Email Marketing Case: the Final Click X Supermarco

+50.000

Ambassador Leads

Supermarco is Scandinavia’s biggest specialty store and is recognized as MBM 2023’s & 2024’s best in Denmark.


Since the start of our collaboration we’ve
added and scaled an ambassador program to their marketing mix generating them more than +50.000 members in the meantime. All the whilst dropping their CPL -70%.

Results

+50k Leads

we have generated over 50,000 members for their customer club, which we helped establish.

-70% Fall in CPL

is what we’ve reduced their cost per new member for their customer club through paid social.

+300k Mails/mo

is what we’ve increased the volume of monthly emails sent through our hyper-segmented email strategy.

Inspiration from our Email library

Email - Inspiration

Our Framework for building Customer Journeys

#1

Prebuilding

During prebuilding, we ensure thorough onboarding, assigning homework before our first workshop. Key tasks include crafting brand plans, commercial strategies, tone of voice, sales arguments, content strategies, and defining customer avatars. We focus on guiding customers towards self-realization and set KPI goals collaboratively.

#2

Invent & Implement

During Invent & Implement, we deeply analyze your numbers, segments, and communication strategy while integrating insights from ads managers and the customer journey. We’ll outlining your ideal customer avatars' journeys and priorities for commercial strategies, content creation, CRO, and community building for sales.

#3

Feedback Circle

After our workshop, the thorough work begins for us. This is where we take action on all our meticulous work from the analytical phase to formulate the strategy and execute it. Subsequently, after launching various campaigns, developing a new funnel, and mapping the customer journey for your ideal customer avatar, you can look forward to us keeping you updated in our feedback circle with new learnings, conclusions, and actionable steps for your business.

#4

Creative & Offer testing = Scale

We create new thesis & hypothesis on behalf of ongoing data/testing. With our learnings we set our focus at improving your earning potential, that’s tracked directly with your profits. New offers, new creatives, new platforms.. We combine retention and ncAcquisition strategies in your marketing mix.

Let us show you a Email Marketing strategy that can take you to the next level

Start the conversation with a Free Customer Journey Analysis.
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