Create eCommerce success with a comprehensive digital customer journey
Used by market-leading companies
Unlock Your Digital Potential
Full Scale Digital Management (DFY)
Result oriented execution on your entire Paid Social, Google Ads, Email Marketing & development of scripts and storyboards.
UGC & Direct Response Creation
You’ll get full access to our carefully curated creative principles, SOP’s & content creation frameworks.
Offer creation & CRO Optimization
Increase your Ad-spends efficiently with a lower entry barrier & a higher AOV.
Victor Stricker
Founder/CEO
Creative x Data-led PPC
Our philosophy is built on client satisfaction. With us you can be sure that we are looking at your profits, not just your revenue.
Our approach to eCommerce includes the following:
Offer creation
We craft offers built on a promise of a lifestyle or outcome while thinking in bundles to increase Average Order Value (AOV).
Higher AOV over CAC?
Most e-commerce businesses chase a lower Customer Acquisition Cost (CAC), while few increase their earnings potential through a larger shopping cart.
Profit optimization & scaling
We always track your actual profit (POAS), considering your COGS, returns, ad spends, etc. We help you ensure scalable growth.
Digital synergies between channels
With us, you don't pay per marketing channel. Our concept is to handle as much of your digital customer journey as possible on a commission-based agreement.
Market Sophistication
We build customer journeys and offers based on your ideal customer profile's time in the market for your product.
MER Analysis
For us, MER (Marketing Efficiency Ratio) is an important metric. Instead of looking at ROAS per channel, we take a holistic view of your entire digital marketing effort.
‘’I have now worked with Victor & the Final Click for 11 months and I must say that I am very impressed. Victor brings good energy and many business proposals for improvements and initiatives. I owe a big thank you to Victor for the rapid online scaling we have experienced.’’
Learn more about our approaches to eCom channel synergy
Paid Social
Create demand in the market with push advertising. We are involved in the entire process from executing the funnel, creative content design, to tailored landing pages to increase success rates on paid social media.
60
30
Google Ads
Generate new customers consistently and profitably through Google - with a special setup that combines the entire Google value chain. We integrate brand on YouTube with direct sales from Search, Display & Shopping.
We build a complete email customer journey with deeply coordinated touchpoints across various platforms. This strategy can even enhance your Meta revenue and Google success.
Learnings from +€5 Mil In Yearly Ad Spend
Go To Market Journal for eCom owners
Our promise to you is that the Go-To Market Journal will provide you with:
- The principles behind a hero offer.
- The principles behind a targeted customer avatar built on data.
- Multi-funnel tactics to outperform your competitors.
- A supplementary database with complete customer journeys broken down from market leaders, which you can download and implement.
In summary: The journal will help you achieve: A better customer journey, a significantly better customer journey.
In summary, here's what you achieve with our
approach to Customer Journey:
The customers go-to:
Becoming the preferred choice of customers is not rocket science in today’s market. We use existing customers’ data to turn window-shoppers into loyal repeat buyers.
A tailored gameplan:
We plan from A-Z how to make potential customers interested, turn visitors into first-time buyers, and pamper the existing customer base.
Black numbers at the bottom:
None of us want your CFO to present a quarterly report showing red numbers at the bottom line. On a weekly basis, we analyze your data and execute initiatives that increase profits at the bottom line.
Our Framework for building Customer Journeys
#1
Prebuilding
During prebuilding, we ensure thorough onboarding, assigning homework before our first workshop. Key tasks include crafting brand plans, commercial strategies, tone of voice, sales arguments, content strategies, and defining customer avatars. We focus on guiding customers towards self-realization and set KPI goals collaboratively.
#2
Invent & Implement
During Invent & Implement, we deeply analyze your numbers, segments, and communication strategy while integrating insights from ads managers and the customer journey. We’ll outlining your ideal customer avatars' journeys and priorities for commercial strategies, content creation, CRO, and community building for sales.
#3
Feedback Circle
After our workshop, the thorough work begins for us. This is where we take action on all our meticulous work from the analytical phase to formulate the strategy and execute it. Subsequently, after launching various campaigns, developing a new funnel, and mapping the customer journey for your ideal customer avatar, you can look forward to us keeping you updated in our feedback circle with new learnings, conclusions, and actionable steps for your business.
#4
Creative & Offer testing = Scale
We create new thesis & hypothesis on behalf of ongoing data/testing. With our learnings we set our focus at improving your earning potential, that’s tracked directly with your profits. New offers, new creatives, new platforms.. We combine retention and ncAcquisition strategies in your marketing mix.
