Conversion Rate Optimization

Increase your bottom line, without increasing your marketing spend.

We combine data & sales psychology with proven conversion friendly frameworks, that turns visitors into paying customers.

We create digital customer journeys for:
VC-backed companies, E-commerce, and lead generation companies

How we deliver results with Conversion Rate Optimization:

UI Design combined with execution

We make high converting web designs using Figma as part of our customer journey service, combined with hands on execution in Shopify and WordPress on an hourly price.

Thesis and funnel building

Everything we do is made with a thesis of providing the user with a better experience online, that not only ensures higher customer satisfactions, but also a higher conversion rate. This ensures a better ROI for ad spending across the various funnels we've built into your digital customer journey.

Offer creation & CRO Optimization

Scaling ad spends only makes sense when there’s a high percentage of the traffic that converts at a high price pr. purchase. Luckily we create offers at high AOV with the right storytelling.

‘’We are responsible for execution. You don’t work with us to make the to-do list even more overwhelming. You collaborate with us because you want a partner who follows tasks to completion and can manage your entire digital acquisition. You want the best of the best who can guide you to the next level, and you’ll see that our results speak for themselves. ’’

Victor Stricker

Founder/CEO

CRO X Digital Marketing

Our unique approach to digital acquisition ensures people are curious when they arrive at your website. From here we turn story telling into sales using sales psychology combined with data.


The different phases:

Phase #1

Understanding your
data.

Using your back end data/analytic tools like Shopify, Meta, Google Ads, Analytics or CDP-platforms like Triple Whale/Polar/Profitmetrics we’ll form a plan based on your customers behaviors.

Phase #2

Making thesis from your
consumer behaviors.

Our analytical phase is all about combining strategy and putting it into practice. Together with your business we’ll combine brand image and strategy into a defined thesis based on KPI targets.

Phase #3

A/B Testing from
learnings.

With our goal in mind: Higher AOV, higher conversion rate/submit rate etc, we’ll combine learnings with new thesis from the data we’ve gathered, From here we’ll test different psychological triggers.

the Final Click Success Cases

+50.000

Ambassador Leads

Supermarco is Scandinavia’s biggest specialty store and is recognized as MBM 2023’s & 2024’s best in Denmark.


Since the start of our collaboration we’ve
added and scaled an ambassador program to their marketing mix generating them more than +50.000 members in the meantime. All the whilst dropping their CPL -70%.

Modstrøm A/S Logo

+200%

Budget Scaled

Modstrøm is Denmarks third largest power-company.

From start of our collaboration we’ve scaled their digital budget with more than 200% supporting their +150 people sales team (Already in a high 6 digit monthly spend). All the whilst we’ve generated digital signs up equivalent of 5 full time sales people, on a monthly basis.

+2 New Countries

Expansion to Scandinavia

Cork Padel is on of the nordic’s leading denominator in padle rackets.

Since the start of our collaboration we’ve scaled them with more than 200% and up to a high 6-figure monthly revenue. After a successful period in Denmark we opened up in the rest of Scandinavia. A case strongly influenced by UGC-videos/influencer videos to paid social.

+15.000

Qualified Leads

EasyGreen is Denmark’s leading actor in energy optimization.

From digital dominance in the market
to 3-digit exit in 2023. EasyGreen’s average deal size is between €15.000-€50.000.

We generate them an average of 1.500 new Qualifed Leads on a monthly basis for their team of 20 sales people.

Inspiration from our CRO Principels

CRO Frameworks

Our Framework for building Customer Journeys

#1

Prebuilding

During prebuilding, we ensure thorough onboarding, assigning homework before our first workshop. Key tasks include crafting brand plans, commercial strategies, tone of voice, sales arguments, content strategies, and defining customer avatars. We focus on guiding customers towards self-realization and set KPI goals collaboratively.

#2

Invent & Implement

During Invent & Implement, we deeply analyze your numbers, segments, and communication strategy while integrating insights from ads managers and the customer journey. We’ll outlining your ideal customer avatars' journeys and priorities for commercial strategies, content creation, CRO, and community building for sales.

#3

Feedback Circle

After our workshop, the thorough work begins for us. This is where we take action on all our meticulous work from the analytical phase to formulate the strategy and execute it. Subsequently, after launching various campaigns, developing a new funnel, and mapping the customer journey for your ideal customer avatar, you can look forward to us keeping you updated in our feedback circle with new learnings, conclusions, and actionable steps for your business.

#4

Creative & Offer testing = Scale

We create new thesis & hypothesis on behalf of ongoing data/testing. With our learnings we set our focus at improving your earning potential, that’s tracked directly with your profits. New offers, new creatives, new platforms.. We combine retention and ncAcquisition strategies in your marketing mix.

Frequently Asked Questions

All the answers you’ll need on conversion rate optimization with us.

As part of our standard service we offer to do mockup designs and conversion rate optimization sketching. Hands on execution directly on your UI starts at an hourly price of €87 for the implementation itself. It depends on the project, scope, landingpages etc.
The timeline for results varies for every company we work with depending on the project, market and scope. We usually instate a trial period of 90 days to see significant results. We offer all of our clients a 100% result guarantee.
Our ethos is to work with client for a long-term, hence why we don’t work with clients that only wants a short collaboration.
Our target clientele consists of brands generating six to seven figures monthly, encountering escalating CPA & CPC expenses. We cater to CEOs, CMOs, or founders aspiring for aggressive scaling, who want the best of the best to take care of their entire digital acquisition strategy. Our goal is to combine Paid Social/Paid search, email marketing, content management and conversion rate optimization into one unified service for our clients.
Our clients is here for an average of 14 months because they want to and because they experience a good ROI, not because a contract says so. That being said we have a standard 1 month binding + running month out of respect for both parties.
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