Conversion Rate Optimization
Increase your bottom line, without increasing your marketing spend.
We create digital customer journeys for:
VC-backed companies, E-commerce, and lead generation companies
How we deliver results with Conversion Rate Optimization:
UI Design combined with execution
We make high converting web designs using Figma as part of our customer journey service, combined with hands on execution in Shopify and WordPress on an hourly price.
Thesis and funnel building
Everything we do is made with a thesis of providing the user with a better experience online, that not only ensures higher customer satisfactions, but also a higher conversion rate. This ensures a better ROI for ad spending across the various funnels we've built into your digital customer journey.
Offer creation & CRO Optimization
Scaling ad spends only makes sense when there’s a high percentage of the traffic that converts at a high price pr. purchase. Luckily we create offers at high AOV with the right storytelling.

Victor Stricker
Founder/CEO
CRO X Digital Marketing
Our unique approach to digital acquisition ensures people are curious when they arrive at your website. From here we turn story telling into sales using sales psychology combined with data.
The different phases:
Phase #1
Understanding your
data.
Phase #2
Making thesis from your
consumer behaviors.
Phase #3
A/B Testing from
learnings.
+50.000
Ambassador Leads
Supermarco is Scandinavia’s biggest specialty store and is recognized as MBM 2023’s & 2024’s best in Denmark.
Since the start of our collaboration we’ve
added and scaled an ambassador program to their marketing mix generating them more than +50.000 members in the meantime. All the whilst dropping their CPL -70%.
+200%
Budget Scaled
From start of our collaboration we’ve scaled their digital budget with more than 200% supporting their +150 people sales team (Already in a high 6 digit monthly spend). All the whilst we’ve generated digital signs up equivalent of 5 full time sales people, on a monthly basis.
+2 New Countries
Expansion to Scandinavia
Since the start of our collaboration we’ve scaled them with more than 200% and up to a high 6-figure monthly revenue. After a successful period in Denmark we opened up in the rest of Scandinavia. A case strongly influenced by UGC-videos/influencer videos to paid social.
+15.000
Qualified Leads
From digital dominance in the market to 3-digit exit in 2023. EasyGreen’s average deal size is between €15.000-€50.000.
We generate them an average of 1.500 new Qualifed Leads on a monthly basis for their team of 20 sales people.
Inspiration from our CRO Principels
CRO Frameworks
Our Framework for building Customer Journeys
#1
Prebuilding
During prebuilding, we ensure thorough onboarding, assigning homework before our first workshop. Key tasks include crafting brand plans, commercial strategies, tone of voice, sales arguments, content strategies, and defining customer avatars. We focus on guiding customers towards self-realization and set KPI goals collaboratively.
#2
Invent & Implement
During Invent & Implement, we deeply analyze your numbers, segments, and communication strategy while integrating insights from ads managers and the customer journey. We’ll outlining your ideal customer avatars' journeys and priorities for commercial strategies, content creation, CRO, and community building for sales.
#3
Feedback Circle
After our workshop, the thorough work begins for us. This is where we take action on all our meticulous work from the analytical phase to formulate the strategy and execute it. Subsequently, after launching various campaigns, developing a new funnel, and mapping the customer journey for your ideal customer avatar, you can look forward to us keeping you updated in our feedback circle with new learnings, conclusions, and actionable steps for your business.
#4
Creative & Offer testing = Scale
We create new thesis & hypothesis on behalf of ongoing data/testing. With our learnings we set our focus at improving your earning potential, that’s tracked directly with your profits. New offers, new creatives, new platforms.. We combine retention and ncAcquisition strategies in your marketing mix.